Privacy Policy

Last updated: October 2025

This Privacy Policy describes how AppeX ("we," "our," or "us") collects, uses, and protects your personal information when you use our mobile applications and websites (collectively, the "Services").

By using our Services, you agree to the collection and use of information in accordance with this policy.

1. Information We Collect

We may collect the following types of information when you use our apps or visit our websites:

a. Automatically Collected Data

  • Device information (model, OS version, language, country, time zone)
  • App usage data and interactions
  • Anonymous identifiers (such as Firebase Instance ID or AppsFlyer ID)
  • Crash reports and diagnostics

b. Analytics Data

We use third-party services to understand how our apps are used and to improve them:

  • Firebase Analytics
  • Google Analytics (for websites)
  • Amplitude
  • AppsFlyer (for attribution)
  • RevenueCat (for managing subscriptions and purchases)
  • Firebase Crashlytics (for crash reporting)

These services may collect usage data and device identifiers in accordance with their own privacy policies.

2. How We Use the Information

We use the collected data to:

  • Provide and maintain app functionality
  • Analyze performance and improve user experience
  • Manage in-app purchases and subscriptions
  • Detect and fix bugs or crashes
  • Measure the effectiveness of app launches and updates

We do not sell, rent, or share your personal data with third parties for marketing purposes.

3. Data Sharing

We may share limited information with trusted third-party providers that help us operate the Services:

Service
Purpose
Policy
Firebase (Google LLC)
Analytics, storage, notifications
AppsFlyer
Attribution and install tracking
RevenueCat
Subscription management
Amplitude
Product analytics
Google Analytics
Website analytics

4. Cookies

Our websites may use cookies and similar technologies (such as Google Analytics cookies) to collect anonymous usage data and improve the browsing experience.

You can disable cookies through your browser settings at any time.

5. Data Retention

We retain data only as long as necessary for the purposes described in this policy.

Analytical and crash data may be stored for up to 24 months and automatically deleted afterward.

6. Your Rights

Depending on your location, you may have the right to:

  • Access, correct, or delete your personal information
  • Withdraw consent to data processing
  • Request a copy of your data

To make such a request, please contact us at hello@appex.website.

7. Security

We take reasonable measures to protect your data from unauthorized access, alteration, or destruction.

However, no method of transmission or storage is 100% secure.

8. Children's Policy

Our apps are not directed toward children under 13.

We do not knowingly collect personal data from children. If you believe a child has provided us information, please contact us to remove it.

9. Changes to This Policy

We may update this Privacy Policy from time to time.

The "Last updated" date at the top of the page reflects the latest version.

Your continued use of our Services after any changes means you accept the updated policy.

10. Contact Us

If you have any questions about this Privacy Policy, please contact us at:

hello@appex.website